Does it ever happen to you that you have a company in your sights, it underperforms, some bad news comes out and the share price doesn't budge? 🤐 I do in the case of Boeing $BA, which I would love to have in my portfolio but the bad environment and conditions apparently don't bother them at all.

Boeing's second-quarter revenue jumped 18% from a year earlier to $19.75 billion, but the company still posted a net loss of $149 million, or 25 cents per share. Adjusted loss per share then didn't even reach analysts' estimates.

The other bad news is the uncertainty about the future, with Boening having to push to reduce debt, but at the same time having to have enough resources to keep up the pace of innovation with rival Airbus.

And finally, Boeing delivered fewer planes in July than its European rival Airbus because the U.S. plane maker. Boeing said it delivered 43 planes in July, down from the 60 it delivered in June and more than 20 fewer planes than the 65 planes Airbus delivered last month.

What does the stock say? Virtually nothing...