Trip.com analysis: a Chinese competitor to Booking

Trip.com Group Limited, formerly known as Ctrip.com International, is one of the world's leading online travel agencies. The company was founded in 1999 in Shanghai. Its main objective is to provide a wide range of travel services, including flight bookings, hotels, car rentals, tours and other travel products and services. But does this direct competitor to Booking succeed against it?

Trip.com prides itself on offering its customers comprehensive and innovative solutions for their travel needs. Its platform is accessible through both its website and mobile apps, making travel planning easy and convenient for millions of users around the world. With a strong technology background and constant innovation, Trip.com has managed to earn and maintain the trust of its customers.

The company is actively investing in expanding its global footprint through acquisitions and partnerships. In 2017, the company changed its name to Trip.com Group Limited to better reflect its international nature.…